Tue.Jan 16, 2018

Webbiquity

Price Matching Pros and Cons for Online Retailers

Webbiquity

Guest post by Alex Walker. Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market.

5 Customer Success Secrets to Increase Renewal Rates

Act-On

SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement. Customer Marketing

Trending Sources

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]. The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Content Marketing

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.

GPS 1

The value of unstructured learning

Heinz Marketing

If you want to learn how to play the piano, you take piano lessons. If you want to become a better writer, you study the best practices of others and dedicate more time to writing yourself. But what if you want to become a better marketer? A smarter business leader? There isn’t a single, specific learning path for that. The smartest people I know, and some of the most successful people in history, are voracious readers and learners.

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Bluetext

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.

What Is GDPR and How It Affects B2B Marketers

Oktopost

Unless you’ve been living under a rock, by now you should have heard, read or watched something about the General Data Protection Regulation (GDPR) and how it’s going to profoundly affect your future B2B marketing. If you’re still in the dark, let us cover some of the basics that you need to know. We promise […]. B2B Marketing GDPR

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.