What did Don Draper know that we may have forgotten? (Part 1)
The Content Factor
OCTOBER 5, 2010
Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show "Mad Men." Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual.