Tue.Jan 23, 2018

Marketing Interactions

I Need Hot Leads, and I Need Them Now

The Point

When you work primarily with high-tech clients , you learn to cope with a great deal of short-term thinking. Tech companies have short-term horizons for a number of reasons: * Many are private and depend on short term results to prove viability and therefore ensure their ongoing funding.

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12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup.

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Trending Sources

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

B2B Lead Generation Blog

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. If they’re not good enough, every part of your marketing strategy will suffer.

Masters of our own destruction: Are you a hustler or a builder?

Heinz Marketing

Guest Post by Steve Woods , CTO & Co-Founder, Nudge.ai. At Nudge.ai we think a lot about the future of sales. That often means thinking a lot about the past of sales. The last few years have been a very interesting and instructive time as we’ve seen the dramatic rise and fall of sales approaches that, in their failure, lead to interesting lessons on where the future of sales might lead. A decade ago, we had a pretty good idea of what made a good salesperson.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

The Strange Thing That Happens In Your Brain When You Hear a Good Story -- And How to Use It to Your Advantage

Hubspot

In the classic tale In the Heart of the Sea: The Tragedy of the Whaleship Essex by Nathaniel Philbrick, a group of sailors were “zagging” off the coast of South America in 1821 when they came across something ghastly.

How Automation Sets You Up for Big Growth

Navigate the Channel

If you have not embraced the AI revolution in marketing, you will soon find your business squarely behind the eight ball in your industry. Automation is one of the core implements/takeaways/precursors of artificial intelligence. Its proper use sets you up for big growth in every aspect of business.

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Sifting Data to See the Customer

Modern Marketing

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual?

Make sure coaches and coxswains know how hard you work

Biznology

Summary: In my mad attempt to become fit enough to get back into a racing scull and row on the Potomac as many days as humanly possible I have been looking for Winter workout advice. I came upon advice for high school rowers, Survival Guide for High School Rowers (pdf) , and I was amazed that the majority of the advice was: get face time!

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The emagine Five

EMagine B2B Blog

This past year has been an exciting adventure for emagine with many accomplishments, one being that we celebrated five 5-year emagineversaries. Since we love to brag about our employees, we thought we’d share some background on our five. Alicia Hale.

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Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets.

How to Create the Best Content For Your Marketing Automation System

KoMarketing Associates

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. A 20-hour post will always outperform a one-hour post. Right? Except it just ain’t so.

Five Types of Software You Need to Run an Online Business Smoothly

Webbiquity

Guest post by Rait Raak. Running and managing an online business isn’t easy. You need all the help you can get to manage your documents, projects, employees, sales…the list goes on.

5 Steps to Creating Powerful Case Studies

Leadspace

Case studies are among the most high-impact pieces of content a B2B marketer can produce.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Talking Shop Tuesday with Kevin Bobowski: The Field Marketing Resurgence

Outreach

Welcome to Talking Shop Tuesday , where we sit down with sales and marketing leaders to learn their tips for achieving #peakexcellence.

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Why Consider Hiring an Outside Marketing Agency?

BOP Design

Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. In most cases, the value of working with an outside agency greatly exceeds any monthly retainer fees.

Where Marketing Automation Fits in the DX Journey

Act-On

Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers. Adaptive Marketing Customer Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Marketing Automation Personalization

Website Design: Mobile Trends for 2018

Bluetext

The Bluetext Blog has been focusing on website design for the best user experience. In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. Cards are Taking Over.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How to Use PPC and Marketing Automation Together, Webinar Hosted By Lead Liaison and Mad Fish Digital

Lead Liaison

Allen, TX – Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, will team up to cover how using AdWords and marketing automation together can achieve more conversions at the same or lower cost per acquisition. The webinar will be held on Wednesday, January 24th at 1pm Eastern. Attendees can register for the event here.

How to Drive Revenue & Prove It – Marketing Attribution Tips

Televerde

Know the right marketing attribution metrics to demonstrate success. In the last installment of our series of posts on modern marketing success, we discussed ways to collect and maintain quality data. And if you’ve followed the steps in our last three posts, you have the foundation for a successful demand generation program in place.

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How Are Things Changing in Sales Development?

Vidyard

Welcome to Modern Sales Point of View, a new series that connects you with industry-leading experts to hear their views on what’s working in sales, and what’s changing. In this edition, we are featuring the exuberant Trish Bertuzzi , CEO of The Bridge Group. Trish discusses her views on Account-Based Revenue, what no longer works in sales development, and some essential sales tools your teams should be using. How Are Things Changing in Sales Development?

57% of IT Buyers Prefer Email Pitches from Marketers

KoMarketing Associates

Marketers use a wide range of channels to reach out to buyers, but which methods resonate most with IT professionals? Spiceworks recently conducted a survey among 500 IT buyers in the U.S. and U.K. to gauge which methods work best when attempting to reach out to industry professionals. According to the data, 57 percent of IT buyers prefer to be contacted via email.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

B2B Marketers: How to be Best Friends with Sales Colleagues

Fusion Marketing Partners

Okay. I get that the title of this article is a little ambitious. However, there are things B2B marketers can […]. B2B Marketer B2B Marketing B2B Marketers

How to Uplevel Your Content Operations

Marketing Insider Group

At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. Digital era content requirements are rising exponentially. They will not be addressed with the current process. This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as […]. The post How to Uplevel Your Content Operations appeared first on Marketing Insider Group.

3 Reasons Why Social Media Is the Answer to Your GDPR Crisis

Oktopost

If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space, we’ve decided to address the topic head-on, underpinning core concepts and stressing the implications. While we can’t offer any legal advice, our goal is to approach the subject of GDPR with […]. B2B Marketing GDPR Lead Generation

7 Steps to Make the Most of Your Employer Profile on Glassdoor

Circle Studio

Is hiring qualified candidates top of mind for your company? Are your current hiring efforts producing lackluster results? Having a top-notch Glassdoor profile can certainly help boost your employer brand. In an age where consumers vet everything from new car purchases to toothbrushes, Glassdoor is like Amazon for jobseekers. The site features thousands of reviews that add credibility, or concern, to a jobseeker’s evaluations of the companies they are considering.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

6 signs your martech stack is bloated

EverString

The post 6 signs your martech stack is bloated appeared first on EverString. Marketing

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