Thu.Apr 27, 2017

Trending Sources

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

Meet the Team, Vidyard Style: Shikha Bindra

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we heard from Shikha Bindra, Account Executive here at Vidyard.

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Single customer view creating double vision for CMO’s

Tomorrow People

Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation

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Research shows we may be at the end of the startup era

grow - Practical Marketing Solutions

By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

6 Cover Letter Examples That Got Something Right

Hubspot

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers.

The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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5 Insider Tips to Get a Demo That’s Actually Useful

Modern B2B Marketing

Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back?

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Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. These pre-scheduled emails go out at certain times, based on specific actions your subscribers take.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Prime Minister Justin Trudeau Showcases Canadian Innovation in Technology at Vidyard

Vidyard

Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau who visited to our headquarters to showcase Canadian innovation technology.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

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Google Ads Continue to Have Problems, and Brands Are Hitting Pause

Content Standard

Despite filters you set up to avoid such a circumstance, your recent video ads have popped up in the wrong place: right before video content created by a competitor.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The Intern Diaries: Unique Benefits of On-the-Job Experience

Experience Marketing Insights

Exposure to the fast-paced events industry is key