Sat.Apr 11, 2009 - Fri.Apr 17, 2009

Industrial Marketing Today

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Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales.

Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

Long-time readers of this blog know that I have a deep fondness for QlikView as a tool that lets business analysts do work that would otherwise require IT support. QlikView has a very fast, scalable database and excellent tools to create reports and graphs.

Review of FormAssembly Form Builder


On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to

Bring marketing into the account planning process

Chris Koch

We’re always hearing that marketing and sales should be better aligned (whatever that means), but I see little practical advice about how to do that beyond the usual change management stuff. I don’t discount the importance of change management, but sometimes you need something more concrete—something that marketing and sales can do together that gets them working closer together without people noticing it so much. Our research shows that we may have found something: account planning.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

PivotLink: Flexible On-Demand Business Intelligence

Customer Experience Matrix

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a. the “presentation layer”).

Twitter posts

B2B Lead Generation Blog

Via [link]. 16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Automatically shipped by LoudTwitter

define the title you want

B2B Lead Generation Blog

This is the TEST shipment you asked for. 22:29 I couldn't find a tweet to post for loudtwitter # 22:29 So I posted this. Automatically shipped by LoudTwitter

Test 2

Social Media - Expertise Without Experience?


In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Best of 2008: SEO Tools, Part 2


What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition?

Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders

Modern B2B Marketing

Increasing. marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. Be Found — "According to a.

Me 2.0: A Guide to Building a Personal Brand Online & Beyond


Dan Schawbel recently launched his new book Me 2.0. In it, Dan introduces the reader to the idea that in the 21st century you really need to think about building, and enhancing your personal brand via online and offline methods.