December, 2008

B2B Memes

Trending Sources

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system?

Share your marketing 'wisdom' with Sherpa readers worldwide

B2B Lead Generation Blog

I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. Marketing Wisdom from the Field Report” will be published in January and distributed free to all MarketingSherpa readers. Here are a few suggestions for ‘wisdom’ stories: -Test campaign that worked better (or worse) than anticipated.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green?

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green?

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers.

Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Who is doing Major Corporate Events?

Buzz Marketing for Technology

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media.

SEM 2

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go.

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. I decided to do a quick scan on Linkedin instead and found a great topic on email marketing.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media.

SEM 2

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon.

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Groundwork Lawrence's Glow Gala - Hall of Fame Cause

Smashmouth Marketing

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How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog?

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go.

CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

No Impact Man - The Sundance Movie

Smashmouth Marketing

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food.

How to develop Thought Leaders

Buzz Marketing for Technology

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by.

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

KUDOS! Melissa Makes the Basketball Team

Smashmouth Marketing

Lots of basketball genes in my daughter Melissa (freshman at Andover HS). Her mother was on a state finals team with Andover, and her grandfather won the first Bob Cousy award in the '60s. She made the team. Congrats love!

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Social Media Budget Ratio

Buzz Marketing for Technology

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food.

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. That, by the way is the nugget of this whole piece.). The lead process used to be “beat people with information until your sales person closes them.” Now, it’s a little bit more about relationships with products and companies.

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support. See, for example, this post , which has the virtue of pretty graphics.) This same notion of considering which users do which work has permiated my ideas of usability measurement for demand generation systems and usability in general.

Sales 2.0 - Call for Beta Testers

Smashmouth Marketing

This is shameful self promotion, but there is value in it to the readers, so I figured it passed the litmus test enough for me to write about it. Ok, it's meetings 2.0™. Green Leads is introducing a new product/service next year and are trying to test it with a small group of sales and/or marketing folks. The service is a Sales 2.0

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.