Sat.Feb 17, 2018 - Fri.Feb 23, 2018

Anything Goes Marketing

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

CRM 5

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why

Act-On

Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

ScribbleLive

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams.

Creating a Better B2B Sales Team

Navigate the Channel

There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team? This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?

Customer Experience Matrix

Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data.

Are marketers fueling the fake news industry?

Biznology

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

You’re the culmination of what you’ve shared and kept online

Biznology

Why Video Selling is So Hot Featuring John Barrows and Morgan Ingram

Vidyard

Welcome to this edition of Modern Sales Point of View. Today we hear from John Barrows and Morgan Ingram of J. Barrows Consulting who provide sales training to some of the fastest growing tech companies. This pair of sensational salespeople discusses what’s changing in sales development, why video is such a hot sales trend, and the continued importance of the human element in sales. What’s the future of sales development?

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to manage the account relationship with your content marketing agency

Tomorrow People

Working with a content marketing agency is great but, suffice to say, it takes some managing. Discover the five key elements of account management that will ensure your agency move mountains for you in return. In the previous section of Stripped Bare , we got to grips with the glossary of content marketeers , exploring the sector’s wide variety of stock acronyms. In this week's piece, we’ll be taking a deep-dive into the account management (AM) function.

The Wikipedia test for content marketing

Biznology

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia.

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.

FAQ 2

5 B2B Website Optimization Opportunities You Overlooked 

bizible

We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites.

Renting vs. Owning – A Marketer’s Guide

Modern Marketing

The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Using Analytics for Decision-Making is a Top Priority for Marketers

KoMarketing Associates

Marketers continue to turn to data and analytics to achieve top objectives, but research shows that they would still like to improve their use of this information. According to the “Marketing Data and Technology Strategy Survey” from Ascend2, half (51 percent) of marketers claim that their top priority for their marketing data and technology strategy is to use analytics for decision-making. However, 45 percent would like to improve data quality and accuracy.

New Research: Empathy and Solving Buying Problems

Marketing Insider Group

Are you applying empathy as part of your sales and marketing approach? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group. Marketing Strategy

Why Industrial Content Must Be More Customer-Centric

Industrial Marketing Today

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications.

Marketers Seeing a Shift in Buyers’ Decision-Making Journey

KoMarketing Associates

Marketers reach out to buyers during various stages of the decision-making process, but which times are most effective when it comes to closing the deal? Furthermore, which tactics have the biggest payoff? RAIN Group recently conducted the “5 Sales Prospecting Myths Debunked” to gain insight into which marketing tactics are most efficient. Most customers (80 percent) stated that they prefer to be contacted via email during the buying process.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” While this sentence does indeed capture what it is we strive to accomplish across clients, there is one word that stands out and truly makes a difference: tailored.

4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked

Marketing Insider Group

Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of […]. The post 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked appeared first on Marketing Insider Group.

How to Build Customer Trust in a World of Scandals

Marketing Insider Group

Trust in the world is at an all time low. Time and time again, the public’s trust has been broken by corporations, politicians, celebrities, newspapers, social media, and more. Scammers and hackers run rampant online, trying to take advantage of anybody they can. It’s becoming harder and harder to build trust, as everyone just expects […]. The post How to Build Customer Trust in a World of Scandals appeared first on Marketing Insider Group. Content Marketing

How to Develop a Content Marketing Strategy, Not a Plan

Marketing Insider Group

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […]. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group. Content Marketing

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Report: Marketers Turning to High-Quality Data to Boost Overall Efficiency

KoMarketing Associates

As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Recently, Experian conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how executives are utilizing data to their advantage.

4 Crucial Considerations for Successful Branding In a Digital World

Marketing Insider Group

Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group. Content Marketing

How sales hustle and automation hurt customer experience

B2B Lead Generation Blog

Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Here’s why: You can’t automate trust I registered for a demo account for CRM software. Five minutes later I got a call. Didn’t answer. Wanted to try the demo first. I got another call five minutes later. Checked caller […]. The post How sales hustle and automation hurt customer experience appeared first on the B2B Lead Blog. Marketing Strategy

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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”.

PR 1

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Think Twitter Automation Is the Answer to Efficiency? Think Again.

Hubspot

Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It's the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network.

BrightEdge Smart Content Ebook Is Now Available

Brightedge

10 Everyday Struggles Of A Digital Marketing Team

SnapApp

Guest post by Dario Supan, content strategist and editor at Point Visible , a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts. .

Sowing Seeds for Sales Success

Olympia Consulting Sales

Your business must grow. Just maintaining, or falling behind, is unacceptable. Jobs depend on your growth. Employee promotion opportunities depend on your growth. Profits for reinvestment depend on your growth. If you’re an entrepreneur, your retirement plan depends on your growth.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How technology can enhance the B2B buying experience across all channels

Aspidistra

Today’s B2B buyers have high standards when it comes to customer service, and they expect sellers to provide them with a purchasing experience that’s fine-tuned to their personal preferences.

Why We AMPLIFY Austin

Launch Marketing

Amplify Austin Day is a day of giving. For 24 hours, Amplify Austin aims to provide an easy and fun way for our Austin community to come together and help local nonprofits. In 2017, a total of $9.8M was raised for 700 Central Texas nonprofits.

How A/E/C Firms Can Kick-Start a Website Content Development Program

Hinge Marketing

Hinge’s annual High Growth Study consistently finds that creating and disseminating educational content is one of the most impactful marketing techniques used by high-growth firms. This includes creating downloadable, gated content and publishing written blogs posts on a firm’s website.

Refine (or Define) Your Brand With These Exercises

Modern B2B Marketing

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.