Sat.Jul 22, 2017 - Fri.Jul 28, 2017

Anything Goes Marketing

Is marketing technology entering a post-platform era?

chiefmartech

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.

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Finding your place on the web, when it seems so crowded out here

grow - Practical Marketing Solutions

By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.” ” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver.

Trending Sources

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value.

Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?

Content Standard

Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Don't Let A Good Word Go To Waste

Modern Marketing

Transformation has become just a word. Does that seem like an odd thing to say? How can I say that, given all the excitement, the passion, the intensity of discussion running through the business world regarding strategies for digital transformation?

How LinkedIn Sales Navigator Can Generate Qualified Leads

NuSpark

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer.

Outsourcing Marketing for Professional Services Firms

Hinge Marketing

To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Because professional services marketing is evolving, and many firms are struggling to keep up. For years, professional services have been marketed through personal relationships, referrals and a variety of networking and educational events. It was all about who you knew.

How to Approach Account-Based Marketing Part 2 – Selecting the Right Technologies

Kwanzoo

In Part 1 we covered how Account-Based Marketing (ABM) requires planning for success. Marketers need to think like their sales colleagues when building the ABM plan and target accounts. When the ABM strategy is created it’s time for you to … Continue reading → Kwanzoo

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How human creativity plays a role in AI

Act-On

Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships. Marketing Strategy ai artificial intelligence creativity

Survey: Challenges Still Surround Content Marketing as a Business Asset

KoMarketing Associates

Marketers are turning to content marketing to achieve their objectives, but new research suggests they are still finding it difficult to use this tactic efficiently. According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services. Furthermore, 92 percent said that their organization at least “somewhat” views content as a business asset.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on.

Sync Your Sales and Marketing Teams With Shared Goals

B2B Marketing Insider

I heard one of the most ridiculous statements a couple of months ago from a fellow marketer. He and I were discussing a recent meeting he’d had with the others on his marketing team. They were discussing a new management platform they were trying out, and how it was pretty hard to figure out the […]. The post Sync Your Sales and Marketing Teams With Shared Goals appeared first on Marketing Insider Group. Marketing Strategy

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The New Type of Landing Page That Increased Our Contacts by 69%

Hubspot

Welcome back. If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here. Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

5 Predictive Modeling Techniques for Better Marketing

Reachforce

Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment.

Scheduling an Appointment With an "Uncloseable"

ViewPoint

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. They listed those that they had had success with on top. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.

5 Keys to Leveraging Marketing Orchestration to Drive ABM Success

Engagio

In the last post, we talked why we’ve focused on using Marketing Orchestration to build our ABM program at Engagio. In this post, let’s dive right into the five specific ways we are leveraging Marketing Orchestration to execute our ABM strategy.

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How You Could Benefit from B2B Outbound Marketing

KEO Marketing

There are many business to business (B2B) companies out there trying to reach a small pool of high-value buyers. Most of these businesses are unable to capture their prospects’ attention.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Working with a Digital Marketing & Technology Agency

KEO Marketing

Most of the world’s most powerful technology companies are in the United States. According to Select USA, more than a quarter of the $3.8 trillion global information technology industry is in the U.S. There are more than 100,000 IT and software companies, and the IT niche makes up 11.6%

28 Amazing B2B Examples of Interactive Content

SnapApp

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . .

Building a Content Inventory Starting with a Content Audit

Kapost

Through our (literal) thousands of interactions with marketers, we often ask, “What keeps you up at night?” ” What’s at the top of that list? Content audits. Nevertheless, an audit is an.

Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

Sharpspring

SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

20 Signup Form Optimization Techniques for More Sales Leads

PureB2B

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page.

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The Many Hats on a Marketer’s Hat Rack

Act-On

A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day or career – and marketing automation can help all.

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