touchpoints-psychographic 
Valasys
JANUARY 21, 2020
With the help of automation, marketers can keep a track record of the entire customer journey at multiple campaign touchpoints & can keep a track record of the funnel with ease. The modern Martech age aids B2B marketing. How Martech Benefits B2B Marketing. Martech tools leverage AI & Machine Learning.
Martech Advisor
JANUARY 21, 2020
The ability to instrument on the touchpoints in the buyer’s journey advanced, making the ability to track and report channel performance more precisely. Going deeper into the data, beyond demographics and into behavioral and psychographic data, will continue to help marketers improve performance. Beyond Online.
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