Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change
Customer Experience Matrix
JULY 25, 2009
Any vendor who didn’t sell that way would be an oddity. But consumer-oriented marketing automation products from vendors like Unica , SAS and Teradata are still commonly sold as traditional on-premise software. Many of the consumer-oriented vendors do offer “hosted” versions of their systems. demand generation) systems.
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