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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. ABM and Revenue. Close more deals.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. ABM and Revenue. Close more deals.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.