Oktopost

DECEMBER 13, 2020

Bridging the gap between sales and marketing needs to begin with alignment and what better way to start the alignment effort than for the VP Sales and the marketing leader to talk about each stage of the traditional sales funnel and the resources/processes needed to win at each stage.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. we won’t spend any time, money, or resources on marketing and selling to them. ” We also use Bombora intent data within the EverString platform to identify companies demonstrating intent to purchase solutions like ours. Deborah Holstein , CMO at EverString.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. " B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40