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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management. Analytics.

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16 marketing automation platforms your organization should consider

Martech

Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Product overview.