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Why ZoomInfo Acquired EverString

Zoominfo

It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power. Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

Zoominfo 246
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Why ZoomInfo Acquired EverString

Zoominfo

It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power. Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

Zoominfo 130
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing.