Martech

JANUARY 21, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. Click here to download!

Account Based Marketing 113

Account Based Marketing Marketing Automation Services Marketing Management Vendors 113

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration. Processing.Please wait.

Enterprise Management 81

Enterprise Management Marketing Management Vendors RFP 81

Martech

JULY 29, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Can we segment and view accounts by multiple criteria? This last category is critical, and will help you avoid making a costly mistake. Questions to ask at the demo. 24/7 vs. 8/5)?

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 102

Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. Decide whether or not you need to engage in a formal RFI/RFP process. When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers.

Work Management 106

Work Management Marketing Management Vendors RFI 106