Martech

NOVEMBER 20, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Here’s something somebody asked me!

Enterprise Management 111

Enterprise Management Marketing Management RFI RFP 111

Martech

JANUARY 21, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Take your list of capabilities and then do some research.

Account Based Marketing 115

Account Based Marketing Marketing Automation Services Marketing Management Vendors 115

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its needs. Researching customer journey orchestration.

Enterprise Management 84

Enterprise Management Marketing Management Vendors RFP 84

Martech

JULY 29, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs. Take your list of capabilities and then do some research.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 104

Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. Decide whether or not you need to engage in a formal RFI/RFP process. Schedule all the demos relatively close to each other to help make relevant comparisons. Which CDP vendors should I consider? First, you have to find the right vendors.

Work Management 108

Work Management Marketing Management Vendors RFI 108

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its DEP needs. Take your list of capabilities and then do some research.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90