P2P Rules Tips FAQ 
LEADership
AUGUST 20, 2013
9 Search Marketing Tips for Effective B2B Lead Generation. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. UNDERSTAND THE NEW RULES OF SEARCH. REALIZE THAT PHONE CALLS CAN STILL TRUMP FAQ PAGES. It’s not about YOU. It’s about THEM.
Convince & Convert
SEPTEMBER 20, 2010
For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. There are plenty of exceptions to prove the rule. Fascinating.
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