Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers
Sprout Social
JUNE 27, 2023
Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way.
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