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8 Ways to Use External Links to Improve Your SEO

Single Grain

External links are the bane of every honest webmaster who's trying to make a living online. Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God.

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Why You Should Outsource Link Building to Boost Your SEO Efforts

Single Grain

Authority refers to a website’s trustworthiness and credibility, which is calculated by PageRank (PR). PageRank is an algorithm named after Larry Page, one of the co-founders of Google, and is based on the concept of “link equity.” Let’s begin! Get My Free Marketing Plan What Is Link Building?

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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

Not when the site is relatively new, has no content history, and has a limited backlink profile. New sites naturally have lower domain authorities, which make it harder to compete with established sites that are trusted by and prioritized in search engines. Both metrics are crucial for understanding and improving a site’s SEO performance.