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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. This is where the conversation with sales and the relationship with your vendor partners pay off.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. B2B vendors still on the fence about social media need to take the plunge.