Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. This is where the conversation with sales and the relationship with your vendor partners pay off.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Webbiquity

JANUARY 17, 2011

In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. B2B vendors still on the fence about social media need to take the plunge.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100