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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]

Hubspot

But while we often talk about the importance of mobile marketing tactics such as optimizing your emails and website for mobile devices , there's one aspect of mobile marketing we've touched on very minimally. The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting."

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. 5 ) Personalization. 90% claim they find personalization appealing.