Klout and the Reality of Return on Influence
Convince & Convert
MARCH 6, 2012
I made a proposal to my publisher, McGraw-Hill , and this was the tricky part. Jay: That’s always what they want to see in the proposal process. Maybe Narrowcasting Trumps Broadcasting. I think he said, “I just have to be liked by six marketing directors in the world. It’s a new marketing channel.
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