the-how-and-why-of-your-marketing-roi/
The Marketing Blender
MAY 4, 2021
These are called “marketing qualified leads” or MQLs. When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. Cost-per-marketing qualified lead (MQL).
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