Remove Marketing Leads Remove Presentation Remove Sales Qualified Opportunity Remove SQO
article thumbnail

B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

In the first sales and marketing executive review meeting I attended, there was a lot of flag saluting. In other words, marketing was complaining that sales were not following up on the tons of marketing-generated leads, and sales leadership was shooting back that the marketing leads just sucked.

article thumbnail

B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

In the first sales and marketing executive review meeting I attended, there was a lot of flag saluting. In other words, marketing was complaining that sales were not following up on the tons of marketing-generated leads, and sales leadership was shooting back that the marketing leads just sucked.