ViewPoint
MAY 23, 2017
Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM. Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately. Why don’t they follow-up?
ViewPoint
JUNE 28, 2018
Here is what you must do to fix it: Agree on market, lead definition, message. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market? Once you make decisions (about market, lead definition and messaging), stick with them.
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