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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

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90 CRO Tips from 42 Shopify Experts

Convert

Rafael Romis, Founder of Weberous Web Design. Your HiPPO (Highest Paid Person’s Opinion) may often want something changed or improved on the website based on their opinion or what they like. Rafael Romis. For example, how about A/B testing free shipping thresholds? Or discount offers to capture emails? Kaitlyn Fostey.