3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers
chiefmartech
JANUARY 21, 2019
tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. But I believe you can see these patterns emerging across the industry at many, many companies.
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