How to Personalize the Retail Experience with Marketing Data & Technology
Porch Group Media
NOVEMBER 3, 2021
When shutdowns from the pandemic were at their height last year, consumers needed to rethink their shopping habits and how they made purchase decisions. In a report by McKinsey, 40 percent of respondents across four countries said they tried new brands or made purchases with a new retailer. In McKinsey’s research, 56% of U.S.
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