KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Optimize Your Social Profiles. In addition, your profile should be optimized for search purposes.

Social Media 96

Social Media Media B2B Tips 96

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. Believe it or not, a person’s first name is the sweetest sounding word in their entire vocabulary. But, naturally, you’re doing your best to communicate online, the same way that you would in person chitchatting with a friend.

Curation 145

Curation Work Management Marketing Management Lock-In 145