10 Best Practices for Using Links in Emails
Adobe Experience Cloud Blog
DECEMBER 4, 2009
Instead, link key phrases that identify what a click of the link is going to render. Example: Read the new Marketo Lead Nurturing White Paper. Links should go where they say they are going to go. This may look like phishing. Example: [link]. This seems obvious, but mistakes can be easily made here.
48 
Let's personalize your content