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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  The issue of failing to get the maximum value from a technology investment is nothing new.    I’m not just talking about getting someone trained on the functionality of the solution

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.