crm-project-management-software Lead Nurturing Product Purchase Response Rate 
BenchmarkONE
JANUARY 25, 2023
Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. Sales prospecting can help you gain competitive insights, boost your sales team’s productivity , enlarge your sales pipeline, and lower acquisition costs.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.
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