Remove Lead Nurturing Remove Marketing Mix Remove Online Lead Generation Remove PageRank
article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. A: Rethink.

Blogger 40