Martech

SEPTEMBER 19, 2023

The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads. Thus, both teams will approach lead qualification in the same way.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring ROMI 118

Anteriad

APRIL 25, 2023

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Lead A lead is someone who had shown interest in a product or service, either by filling out a lead generation landing page, subscribe to a blog or shared contact information at a B2B conference.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Lead A lead is someone who had shown interest in a product or service, either by filling out a lead generation landing page, subscribe to a blog or shared contact information at a B2B conference.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84