ViewPoint

DECEMBER 9, 2010

With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? In reality, just the opposite often turns out to be true.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

JUNE 21, 2018

PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. Now project the revenue you expect to generate through inbound leads. Note this is less than commonly thought.

Lead Ranking 120

Lead Ranking Sales Qualified Leads PointClear Lead Scoring 120

ViewPoint

JUNE 7, 2016

This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

JUNE 28, 2018

Here is what you must do to fix it: Agree on market, lead definition, message. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market? Once you make decisions (about market, lead definition and messaging), stick with them.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Biznology

JANUARY 6, 2016

I was also mesmerized by Amanda’s stories of her extraordinary childhood with two brothers Aaron and Thad —both tech marketing innovators in their own right. Ichiro Niwayama is founder and CEO of Symphony Marketing Co., Japan’s foremost lead generation marketing company. Great job, Mark! Happy 2016 to all.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40