Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

markempa

APRIL 27, 2017

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. Read more on how to put your customers first in lead generation.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Zoominfo

OCTOBER 21, 2021

Implementing a sales funnel helps business development leaders understand its entire sales cycle. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. For most organizations, the problems behind launching a sales funnel are central to data management.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM Means Lead Generation Only. Why is this a misconception? The Virtual Event Campaign.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

NOVEMBER 30, 2015

Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth. Increasing lead velocity and generating more sales qualified opportunities for the organization.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28