Customer Experience Matrix

JULY 20, 2009

For a more detailed description of this cycle, see Introduction to Demand Generation Systems in the Resources section of the Raab Guide. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

We do this with our resource and press centers, which run on blogging software (Wordpress). We also need data like industry and company size to do proper email and campaign segmentation, so we append our data with information from a third party database (Jigsaw). . There are a couple of caveats about this though.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: BuzzStream.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. " B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40