Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors
SnapApp
MARCH 2, 2018
So, it comes as no surprise that 43% of company's list "measuring ROI" as their top marketing challenge: . . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . than multi-channel attribution modeling.". . It has a negative ROI, right?
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