Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content
NetLine
APRIL 19, 2019
You need to also speak with personalization and assess buyer intent. When it comes to marketing with personalization and buyer intent on the mind, NetLine’s SVP of Audience and Product, David Fortino brings another perspective to ABM strategy. Leveraging first-party data takes the guess work out of reaching intent-based prospects.
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