The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NuSpark Consulting
JANUARY 21, 2012
Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Advertising Media Planning, Seventh Edition. Brian Halligan, Dharmesh Shah. Dan McDade.
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