article thumbnail

12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. SWOT Analysis : Captains constantly assess their vessel’s strengths and vulnerabilities. Evaluate your organization’s internal strengths weaknesses, external opportunities, and threats, known as a SWOT analysis.

Planning 227
article thumbnail

What are the Best Career Paths for Marketers with the CMO Position Under Threat?

Martech Advisor

Hence marketers must create experiences that are engaging and can win customers’ loyalty and trust. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis to learn more about your competition and customer expectations. Marketing Career Path 2. Learn More: CX from a CMO’s Perspective.

CMO 46
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. Competitor analysis: As we discussed earlier, your marketing plan should include a section on who your competitors are, and the opportunities you have to outshine them. All of which drives extra sales!

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. Competitor analysis: As we discussed earlier, your marketing plan should include a section on who your competitors are, and the opportunities you have to outshine them. All of which drives extra sales!

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. Competitor analysis: As we discussed earlier, your marketing plan should include a section on who your competitors are, and the opportunities you have to outshine them. All of which drives extra sales!