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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Multivariate testing will offer marketers much more data on what works, and what doesn’t. Dustin Tysick. You get an email.