How Demand Gen is Evolving in 2018
SnapApp
JULY 31, 2018
Instead, you need fluid, cross-channel consistency—because that’s how people use the internet today. Customers no longer form an orderly queue at the top of your funnel. As such, your sales and marketing strategy needs to reflect this, taking into account the new “funnel” where customers can enter at any stage. Image source.
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