41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Full Circle Insights | Sr. PPC: Cost-Per-Lead, Lead Conversion Rates. ROAS (booked revenue/media fees). Forecast - We track all deals with the closed-date of the current quarter. . Outbound Campaigns. Derek Cromwell.
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