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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element. An example of humanized corporate marketing.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. ” by Elizabeth Clark. SMX East 2017, Day 2. ” by Julie Collins.