Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
At the end of the session you’ll leave with:
- A detailed understanding of how search is evolving on mobile versus desktop and the impact it has on site traffic and conversions
- Step-by-step instructions for structuring your pages and posts to dominate position zero
- An actionable roadmap and easy to use template for conducting SEO experiments aimed at owning position zero and tracking results
December 10th, 2019 9:30 AM PST, 12:30 PM EDT, 5:30 PM BST
Use B2B Marketing Zone's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertifications.
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