Think Beyond PPC, Invest in Revenue-Per-Click Advertising
QuanticMind
MAY 23, 2019
Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? If it’s lower, it can be weeded out or bid down to an appropriate CPC.
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