Remove testimonials
article thumbnail

I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

But when MQL and SQL goals collide , it gives visitors whiplash. Landing page elements like testimonials, client logos, ratings, and security badges ship standard with most templates to help reduce customer anxiety. times more revenue than their competitors , according to Forrester.).

article thumbnail

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Demand generation is creating awareness for your product or service in order to drive revenue. . It's what makes consumers engage with a brand without yet having tried a product or service. . . Lead generation focuses on driving interest and inquiry into specific products or services. Ramping up with interactive content. .