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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. HubSpot CRM. LEARN MORE.