Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
SnapApp
OCTOBER 3, 2017
The B2B sales funnel has changed a lot. . As a result, sales teams are now leaning heavily on marketing teams to produce content that helps them tell a story, communicate value, and ultimately move the lead down the funnel from prospect to paying customer. . The sales team would attempt to close those leads. .
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