Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
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OCTOBER 3, 2017
The B2B sales funnel has changed a lot. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . A study by Aberdeen shows that 90 percent of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives. . . .
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